ACI Participant (Full Time) - XLR8HI, Digital Marketing Specialist

XLR8HI is looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. As Hawaii’s Entrepreneurship Center, we collaborate with and provide services to hundreds of local small businesses and startups. We are looking to grow our presence and support our portfolio of small businesses on these platforms by delivering engaging and relevant content to our target audience on a regular basis. Our team firmly believes in data-driven decision making. Therefore, we rely heavily on analytics to gain insights into our audience and marketing strategies. We are looking for a curious individual eager to test multiple online strategies and drive valuable insights from marketing campaigns while providing engaging and relevant content to our followers.

Duties and Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers

• Develop new content and campaigns to drive traffic growth and thought leadership

• Plan, control, manage, and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)

• Prepare, curate, manage, and monitor online newsletters and promotional emails and organize their distribution through various channels

• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization etc.)

• Provide creative ideas for content marketing and update website

• Collaborate with designers to improve user experience

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

• Acquire insight in online marketing trends and keep strategies up-to-date

• Build partnerships with PR and/or media agencies, vendors, bloggers, and other news publications

Skills and Qualifications

• Proven experience as Digital Marketing Specialist or similar role

• Excellent understanding of digital marketing concepts and best practices such as growth hacking tactics, A/B testing, etc.

• Experience with B2C and/or B2B social media, Google Adwords and email campaigns and SEO/SEM

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

• Skills and experience in creative content writing

• Analytical mindset and critical thinking

• Excellent communication and interpersonal skills

• Create essential marketing and social media imagery (experience with Canva, Photoshop/ Illustrator, etc. is a plus, but not required)

• BSc/BA in marketing or relevant field

About XLR8HI

 As Hawaii’s Entrepreneurship Center, XLR8HI provides interactive business assistance and investment programs for founders, business owners, and entrepreneurs at all stages. Our goal is to empower Hawaii’s business community with the skills, connections, and resources they need to achieve business success. More than an organization, XLR8HI is a community movement that brings together people, opportunities, and ideas to drive entrepreneurship and innovation forward.